Problem Framing
Why do users struggle to keep momentum?
- Unclear goals
- Too much friction
- Weak feedback loops
Hello, I am
Shuqing Wang
Turning complex problems into clear product decisions
I am a London-based product manager who connects user insight, product strategy, and practical execution. I enjoy bringing structure to ambiguous problems and shaping products that are useful, measurable, and human.
I am currently exploring product opportunities in teams that care about customer value, thoughtful craft, and long-term impact.
- London / Hybrid-friendly
- shuqing.wang@gmail.com
- Open to product roles
User Journey Snapshot
From intent to habit
Intent
Explore
Use
Repeat
Share
Experiment / A-B Test
Hypothesis: a simpler first setup increases retention.
Method: validate with a lighter onboarding flow.
Key results (4 weeks)
+23%
D1 retention
+18%
Core action completion
-12%
Support queries
How I Work
A practical product rhythm: observe the real behaviour, frame the right problem, make the trade-offs explicit, validate early, and keep improving.
- 1 Observe Understand users, business context, data signals, and the operational reality behind the request.
- 2 Frame Turn vague needs into a clear problem statement with goals, constraints, and assumptions.
- 3 Prioritise Balance impact, effort, timing, and confidence to choose the smallest useful next step.
- 4 Validate Use experiments, prototypes, and data to learn before scaling the solution.
- 5 Iterate Keep refining the product and the operating system around it as evidence comes in.
Selected Product Work
Examples that show how I think, make decisions, and turn product ambiguity into shipped outcomes.
Goal management
B2B + B2C
0 to 1
Making goal management part of everyday behaviour
Problem: Users could set goals easily, but many dropped off before they built a stable routine.
My role: Product lead across problem framing, solution design, launch planning, and post-launch iteration.
Impact: D1 retention increased by 23%, weekly active usage by 18%, and conversion by 15%.
Read more
Community
Growth strategy
Data-informed
From cold start to repeatable community growth
Problem: High-quality supply was thin, user growth had slowed, and the community lacked repeat participation.
My role: Growth product manager, responsible for creator mechanics, activation loops, and experiment design.
Impact: New users grew by 160% in three months, while high-quality content volume increased 2.4x.
Read more
SaaS
Analytics
B2B
Helping teams make faster decisions with better data
Problem: Data was scattered across tools, bespoke reporting was expensive, and teams lacked a shared view.
My role: Product owner for the reporting model, dashboard structure, and user feedback loop.
Impact: Report creation time fell by 70%, and NPS improved by 22 points.
Read moreExperience
Connecting user value, business goals, and execution across product discovery, delivery, and growth.
Technology Company
Senior Product Manager
Led user growth and product experience work, partnering with design, engineering, and operations.
Internet Company
Product Manager
Built product systems from 0 to 1 and improved content community growth loops.
Startup
Product Manager
Owned tool-product design and iteration across research, roadmap, and launch.
Software Company
Associate Product Manager
Supported user research, requirements definition, and project coordination.
Featured Notes
Beyond product work, I write about cities, reading, travel, and the observations that shape how I think.
London Walks
Reading Notes
Beyond Product
Long Game
Travel Fragments
12 Slow Walks Through London
Notes on neighbourhoods, cafe corners, quiet streets, and the way a city changes when you walk without rushing.
2026-05-18 · London Walks
Five Books I Keep Returning To
Product, psychology, history, and fiction: a small reading list about attention, judgement, and patience.
2026-05-05 · Reading Notes
A Quiet Evening by the Water
A short reflection on stepping away from execution mode and making room for observation.
2026-04-20 · Beyond Product